Chanti Zak is the Queen of Quizzes! Former food blogger turned conversion copywriter and quiz funnel strategist, she teaches brands and businesses how to create quizzes, grow their email list, and build a foundation for long term connections. Chanti has worked with incredible people like Amy Porterfield, Jenna Kutcher, Rick Mulready, and John Lee Dumas. She has created quiz lead magnets for them that made their audiences feel seen and heard. Chanti’s quizzes are automated, high converting funnels that are lead generating tools that businesses are utilizing more and more. Quizzes are truly the big thing right now and I’ve just launched my own quiz where you can discover your celebrity podcast host personality. If you’re thinking of creating a quiz, you won’t want to miss this episode!
Let’s talk quizzes and start growing your email list!
What we’re talking about
- Why You Need To Make A Quiz
- How A Quiz Is Going To Help Your Email List
- Strategies To Create Your Own Quizzes
Why You Need To Make a Quiz
We are naturally inquisitive and as humans, we want to learn about ourselves and the world around us. Quizzes are fun and engaging, and allow us to self-disclose something new about ourselves. The Barnum Effect (also called the Forer Effect) phenomenon, as explained by Chanti, is when we read something about ourselves, even if it isn’t always right, and we find examples of a time in our lives when it was true. We are looking for something unique about ourselves, the same way we do with horoscopes.
A quiz allows your audience to engage and build a more meaningful relationship. Chanti has recognized that receiving personalized advice based on your quiz results has a powerful effect when businesses implement a quiz as a lead magnet. She’s simplified the process and broken it down so that it’s straightforward. When you ask the right questions, you can offer the right solutions.
How A Quiz Is Going To Help Your Email List
Chanti describes how she creates a whole ecosystem when creating a quiz. Having a quiz as a lead magnet will attract the right people and generate more leads than the average lead magnet.
The first step in creating a quiz is to make sure no one gets left behind. Chanti teaches the importance of having an automated welcome or nurture sequence because your follow-up emails are just as crucial as the quiz. This series of emails help build on the connection created with the quiz by reminding your subscribers why they are here and how you can help them. When you show up in their inbox consistently and give value, the relationship continues to grow.
Once you’ve created a quiz, you’ll want to use it in all the places, including with your existing subscribers. A quiz is a great tool to segment the subscribers in your email list into different groups based on their goals and desires. Regardless of how your subscribers are segmented, you can create a signature quiz designed as a lead magnet to attract your ideal audience. Segmenting will let you know what the subscribers want and what marketing message each audience should receive. As they move through your funnel, your ideal clients will connect and convert.
Strategies To Create Your Own Quizzes
If you’re looking to create a lead generation quiz and sales funnel, I recommend checking out Chanti’s course Grow with Quizzes. Chanti shares some of her quiz strategies. She takes us through how we want to provide a valuable asset to the person completing the quiz. You need to give them resources and tools so they can achieve their goals. Attracting your audience requires a solid understanding of who you are helping before writing the quiz. Quizzes help get your message out and are powerful tools to increase brand awareness. They convert and engage better than the generic lead magnets that we usually see.
Are you ready to create your own quiz as a lead magnet? Don’t forget to take my Celebrity Host Personality Quiz!
Chanti Zak’s Website (Remember to sign up for the Sunday Setlist)