Melissa Forziat, business marketer, speaker, and marketing and strategy expert is sharing how to develop your own business & marketing strategy. While sharing some serious gold nuggets of information, we dove into how to develop your own marketing strategy and how collaborations can help your business see growth in ways you would never expect. If you’re an entrepreneur, you won’t want to miss this value packed episode!
Get ready to want to collaborate with new people and don’t be afraid to ask!
What we’re talking about
- A Love of Sports
- Marketing 101
- Collaboration…With My Competitors?!
A Love of Sports
Melissa Forziat knows about how to commit to something. She was dedicated to her sport of gymnastics for over 18 years! It was in college that she knew she wanted to still have sports incorporated into her life in some aspect, so she got a job in the world arena of sports on the administrative side doing marketing and management for them. She honed her skills and ended up branching out into her own marketing and strategy business by happenstance.
Marketing Strategy 101
Just as she coaches clients, Melissa began developing her marketing strategy and email nurturing sequence, working to know how she wanted to position her business and her brand. With annual fine tuning, her marketing strategy has evolved enough to be able to free up more time for work with clients and leisure. But her true focus has been in staying consistent with her brand, so that her clients and prospective customers know what to expect, and further build on her established reputation. Having a sharp strategy can also help you to identify holes in your message, or even ideas for passive income!
Collaboration…With My Competitors?!
Partnering up with another business to collaborate on a project isn’t always an idea that comes to mind when you’re thinking about your competition. Melissa shared some ways collaborating can help strengthen the message for both of your businesses. Collaboration can also bring awareness of your business to clients who may not have been on your radar or heard your message if it were not for teaming up with another business. It can be a win for everyone!
Have you thought about incorporating a collaboration into your marketing plan?